In a modest workspace in Nigeria in 2023, Samuel Olawale Francis began working on what he believed was a necessary correction to Africa’s digital education story.
While global e-learning platforms were expanding rapidly, he noticed something many overlooked; that African instructors were still struggling.
And the reasons are not far-fetched. First, foreign payment systems were complicated, and also burdened unrealistic pricing models for local markets.
There is also the issue of limited visibility for African-based experts.
And most platforms, he observed, did not fully understand the context in which African learners and organizations operate.
But while others would complain about the obvious gap and move on, Samuel decided to build within it.
A platform built from fived experience
Samuel, a technology entrepreneur and founder of DAILY ICT SOLUTIONS GLOBAL TECHNOLOGIES LIMITED, had spent years developing digital systems and products.
Across projects and client engagements, he kept encountering the same pattern:though there was abundance of talent in Nigeria and Africa, there was no structure for effective harnessing.
The result was that skilled professionals found it difficult to monetise their expertise locally.
As Organisations struggled to deploy structured digital training for staff, learners searched for affordable, practical courses that could genuinely improve their employability.
These recurring frustrations formed the foundation for what would become DaicesHub.
It’s about structure
From the outset, DaicesHub was not built as a flashy startup chasing headlines. Its focus was deliberate: create structure in a fragmented digital learning space.
In 2023, Francis commenced development with a small team.
The goal was to design a platform that would simultaneously serve three core groups of instructors, organisations and learners.
The platform includes features such as a marketplace for expert-led courses, one-on-one consultation booking capabilities, organisational dashboards for workforce training, and community spaces that allow deeper instructor-led engagement.
Others are live and cohort-based sessions that encourage active participation, and built-in AI tools to support course creation.
The integration of artificial intelligence has become one of its defining features.
Instructors can generate course outlines, refine descriptions and improve content quality, thereby lowering entry barriers while maintaining professional standards.
A business model rooted in sustainability
DaicesHub operates on a commission-based model, allowing instructors to earn from their courses while the platform reinvests into infrastructure and growth.
It is a structure designed not only for profitability, but for longevity.
According to Francis, launching first in Nigeria was a strategic decision.
He maintains that African founders must prioritise solving local problems before thinking globally.
Instead of replicating foreign models, DaicesHub adapts to its environment – from pricing structures to content relevance and practical skill outcomes.
The challenges behind the vision
Building a digital education platform is far from simple. From Regulatory compliance, secure payment integration, infrastructure scaling and trust-building, each step has required persistence and continuous refinement.
Yet, despite these hurdles, Francis has remained steady and never for once deviated from the goal.
And it’s paying off. Today, DaicesHub stands as a Nigeria-based digital learning platform, a technology-driven education s marketplace for in-demand skill, and a digital training infrastructure for organisations.
It has continued to its core mission of making practical knowledge accessible, enabling instructors to earn sustainably, as well as supporting organisations in building skilled teams.
What began as an idea in 2023 is now evolving through disciplined execution.
However, for Samuel Olawale Francis, DaicesHub is not just another tech startup.
Rather, it is an attempt to redefine how African knowledge is structured, delivered and valued in the digital age.
And, as he puts it, this is only the beginning.
