The management of Keystone Bank has disclosed the reason it is partnering with Mediatent Nigeria Limited to sponsor its new mini web series.
The series, titled: “Adventures of a Nigerian Dude.” will debut on YouTube in April 2021, is based on the story of a streetwise young Nigerian graduate, who decides to use his knowledge, creativity and talent to create employment for himself and other young people around him.
Keystone Bank said that the collaboration, which is part of its Corporate Social Responsibility, aimed to project the creative ingenuity of the Nigerian youth, as well promote entrepreneurship, which is a core value of the bank.
It will also project the value of innovation and technology and position the bank as a Nigerian commercial bank of choice among young aspirationals, entrepreneurs, small MSMEs and discerning investors.
The bank’s Ag. Head, Marketing and Corporate Communications, Izore Bamawo, said the sponsorship aligned with the bank’s commitment towards youth development and entrepreneurship.
She stated, “Keystone Bank is committed to ensuring that youth and entrepreneurship development is at the fore front of our CSR drive as the importance of these sectors cannot be over-emphasised.
“At Keystone Bank, we are always willing to partner with organisations that are committed towards the development of the youth, especially in the communities where we operate.”
“The Adventures of a Nigerian Dude”, tells the story of resilience, ingenuity and entrepreneurship of the average Nigerian graduate.
It also highlights the value and importance of innovation, as well as the value of technology in building a sustainable economy in today’s world.
Also speaking on the project, the Mediatent COO, Chinyere Fred-Adegbulugbe, said the company was excited by the benefits the partnership would bring.
Mediatent is a media and communications solutions company that leverages data, modern tools and its network to empower its clients.